IMPACT DU PROGRAMME DE MISE A NIVEAU SUR LA PERFORMANCE DES PME : CAS DE LA PME GCP «JUTOP»

Abstract

In an unstable socio-economic environment characterized by a high level of competition, private small and medium-sized enterprises in Algeria are experiencing a transitional period to integrate into the market economy. The SME is therefore encouraged to review its management method to improve its competitive advantage, but also that of its country in its international envir