THE IMPACT OF INTERNATIONAL EXHIBITION OF TOURISM AND TRAVELS “SITEV” ON THE IMPROVEMENT OF ALGERIAN TOURISM DESTINATION IMAGE

Résumé

This study aims to examine the effectiveness of international exhibition of tourism and travels “ SITEV” in improving the Algerian tourism destination image, and its impact on attractiveness of tourists, through the questionnaire that was sent by e-mail and Facebook, and it was conducted to a sample of responsible of Algerian travels and tourism agencies especially in inbound tourism and its participation in the 19th edition that was organized in 2018. The findings indicate that the SITEV has many positive aspects and reflects the history, authenticity and cultural heritage of Algeria tourism destination that it was contributing in improving Algeria tourism destination image. But the weakness of media coverage and the high costs of venue are contributed to reluctance of foreign operators and tourists to participate in the last editions which will require great efforts and promotion campaigns across big media channels and diminishing costs.