L’AVANTAGE CONCURRENTIEL DANS UN CONTEXTE EMERGENCE DU MARCHÉ EN ALGÉRIE

Abstract

This article analyses the origin of the competitive advantage of the firm in the particular context of developing countries. It aims at measuring the relative impact of the factors of the industry and of internal factors simultaneously on innovation and the performance of companies within a weakly competitive market. The sector of the emergent agro-food (private) companies in Algeria constitutes the empirical framework of the research. A composite conceptual model is proposed from the tow dominating approaches in the field of strategic management.Porter’s analytical frame-work and the resource-based view. It is shown that the origin of the competitive advantage of the firm evolving on an emerging market is influenced mainly by external factors and tangible resources. A sample of 31 emerging agro-food companies and the statistical method Partial Least Square are mobilized to test the hypotheses. The results of the statistical analysis are then discussed and relativized in the light of thr theoretical bases and of the empirical specificities of the research.