LA CONTREFAÇON EN ALGÉRIE : RISQUES ET PRISE EN COMPTE PAR LES ENTREPRISES UNE APPLICATION AUX PRODUITS COSMÉTIQUES

Abstract

This article analyzes the repercussions of the distribution of counterfeit products on the Algerian economy at the macroeconomic and microeconomic level. In the first part of this work we make a return on the definitions and set up of an illustrated typology of counterfeit products.
We analyze in the second part the macroeconomic and microeconomic consequences of the imitation notably through the study of the consideration of the risk of imitation by authorities and by companies through their marketing ­ Mix. This study is illustrated by the exploitation of an original inquiry (on the behavior of consumption of the Algerian in original and imitated cosmetics) led directly with the users. It was administered in Constantine.